RIDE

THEY SAY

We have 26 years of experience in manufacturing snowboard equipment, making questionable business decisions, enjoying pow days, losing lawsuits, trespassing and hangovers. We create innovative and exciting equipment for the most demanding snowboarders, period.

WE SAY

Ride were the first snowboard company listed on the stock exchange and they changed the direction of snowboarding forever. Like many, they’ve had their ups and downs and have – as they say themselves – made questionable business decisions, but a new team at the company have things back on track and this year’s line looks stronger than ever.